What if every decision you made moved you closer to the life you truly want?
Most of us spend our lives reacting to challenges without a clear plan. The Power of the PIVOT changes that by helping you take intentional actions that align with your vision for both life and business.
In this guide, Alisha and Maurice Pennington introduce the PIVOT framework—a step-by-step process to move from merely surviving to truly thriving. Whether you're an entrepreneur or feeling stuck in the day-to-day grind, this book offers tools to create lasting change.
Meet your co-authors
Together, they have co-founded a business where they have guided over 650 entrepreneurs and 60+ businesses across 30 industries. Alisha is also the founder of ATvantage Athletic Training, a staffing company honored on the Inc. 5000 list for three years, where Maurice served as Vice President. Drawing from their extensive experience, they use their PIVOT framework to help business owners align work with life goals for sustainable success. Outside of work, they enjoy time with their two daughters, sports, entertainment, and travel.
co-founder pennington perspective
mompreneur to two girls & two businesses
@itsalishamp @themauricep
Alisha and Maurice are exceptional individuals with exceptional business skills. I’m excited to learn more and to possess a text reference to assist my own interest. I consider the Power of the Pivot very useful for people navigating evolving careers.
I feel like I've just roamed the earth looking for these products up until now. So grateful for you!
Alisha and Maurice are both incredibly talented entrepreneurs and I have been anxiously awaiting the release of this read! Can't wait to add it to my TBR this week!
Alisha and Maurice are the ultimate power couple when it comes to supporting business owners with actionable advice and strategies that actually move the needle toward meeting their goals. This book is a must-read for any ambitious entrepreneur who wants to open their mind to new revenue opportunities - whether you’re planning a pivot or not!
Well done, I’ll ask my classes to get a copy, step by step instructions
This book is an empowering roadmap for anyone ready to break free from reactive patterns and create lasting change. With its clear, actionable strategies and the transformative PIVOT framework, it’s a must-read for aligning your daily actions with the life and success you truly desire.
Already a couple chapters in and loving it. It combines good story telling with great examples and clear thoughtful concepts. Looking forward to reading the whole thing, and know it won’t take me long- definitely a page turner!
Great read! So many actionable strategies to apply right away!!
I am absolutely delighted to have this book in my possession at last. I've been on the lookout for resources like this for quite some time, and I am eager to explore its material.
So far, this book is EPIC! If you are at a critical point in your career or life and know you are standing at a place of pivot….this might just be for you!
Alisha and Maurice offer such a complementary take on pivoting that will not just leave you inspired but will motivate you to step up, take action, and boldly step into a new chapter with confidence and clarity. I’ve had the pleasure of meeting both in person and these two are the real deal, so if you’re looking for no-nonsense support during a “pivotal” time - I can’t recommend this book enough.